How important is GPA for new college grads hoping to find full-time jobs in a non-technical role at technology companies?

The question you should be asking is - I have a GPA of 3.2, but I have X, Y, Z (which others don't have).  If that isn't your question, 3.2 could be a problem.  Do you want to modify your question?

I believe GPA is a screening tool which most heavily influences your ability to land the first interview.  In other words, if you're offered an interview, your GPA was probably "good enough". That said, a low GPA certainly won't add to your appeal, as it generally reflects work ethic, as well as ability to learn / do well under a specific system.  Recruiters do talk about their candidates prior to the interview based on resumes, and mostly get excited by candidates who look good on paper.  So going into the interview, your recruiter probably has lower expectations for you, which is sort of a "reverse-halo" effect. The good news is, the lower the expectations, the more chances you can wow them.  Given that your GPA is now outside of your control, your efforts are better invested in learning to ace interviews, both technically and socially.  At the end of the day, your recruiter is human, and how much they like you will weigh significantly on their decision.

Hi, The companies you have mentioned, I have never seen them reject anyone because of GPA. So, if you can get an interview for yourself, odds are really low that you will be rejected because of your GPA. So, be confident and give your best. Very few companies carefor GPA these days. Yes, GPA can work as a tie-breaker. Say , two people are interviewed and both do equally well and have similar profiles, then GPA can act as a tie breaker. Othewise, GPA is not a major criteria for rejection of your job application. All the best.

Its relative, every company have different standard for its employee. Some says GPA are important, while some are not, even for non-technical roles. But what matters most is actually your personality. Obviously every interviewer wants to know more about your personality, how will you personality will impact the company, how will it impact on the team. Are you a leader, are you a team player, are you a strategist, are you a realist, are you independent, are you creative, are you innovative, etc, this are the kind of thing that interviewer / company would like to know about you. Some are also make a consideration on how big your interest on the company, how much you know about their company, how much dedication and effort you are willing to take risk for the company. The point is, having a great GPA is a plus, but having a bad personality ? no one will hired or cooperate with you.

Taking into notice the companies you have pointed out here, as far as I have heard, skills are given more importance than GPA. Not just these, a majority of firms nowadays don't take up the GPA seriosuly if the person has impeccable skills. If it was a technical role, getting to know the skill level would be comparatively easy. But since you have mentioned its for a non-technical role, all will depend on how easily you can impress and convince them with your resume and in the interview. All said, I'd suggest you to go forth all guns blazing! If you have the right attitude and the company feels you have exactly what they need, GPA is hardly ever going to eb an issue. Best wishes!

Relax buddy, your GPA doesn't mean anything in the real world, as a matter of fact, not even your degree. It is an absolute myth that having a college education correlates with being able to land a job. Check out this article: https://www.linkedin.com/today/post/article/20130521095429-5799319-class-of-2013-your-degree-doesn-t-mean-squat Actual experience, however, holds much more weight than some GPA on paper, try to get an internship or do some freelance work somewhere within your industry, that will help you a lot more down the road.