Find solution
What are some examples of false advertising?

What are some examples of opt-in advertising?

  • I always hear about how you need to "opt-out" of advertising, but what are examples of opt-in advertising?  Is that basically a newsletter?

  • Answer:

    In the era of information excess, we're all becoming better at filtering (ignoring banner ads, fast forwarding through TV commercials, etc).  For this reason, opt-in models will continue to become increasingly relevant. Social Commerce sites like & are all opt-in, and serve advertisements on behalf of local businesses in the form of deals. Checking in on , , and other location-based services is a form of opt-in as users are proclaiming their receptiveness to local deals, tips, and other tidbits from brands and small businesses. With the introduction of services like , simply walking in to a store can be considered a form of opt-in advertising.   Newsletters like , , and , are all opt-in, and serve relevant ads to their respective subscriber bases. Completing brand activities are all opt-in, as consumers voluntarily shift attention to advertisers in exchange for charitable donations, virtual currency, etc. There are many more examples, most of which with a recurring theme: value exchange. Opt-in to advertising in exchange for deals, content, virtual goods, etc.

Chris LoRusso at Quora Visit the source

Was this solution helpful to you?

Other answers

I would classify opt-in advertising as anything that a consumer gives 'permission' for (to use a Seth Godin term, which he coined more than 10 years ago but is still relevant today. Here is an article = http://www.fastcompany.com/magazine/14/permission.html). Here are a few examples of permission marketing (opt-in advertising) today: 1. Newsletters (probably the most common) 2. Following a Company on any social networking site. 3. Checking-in to a location using any check-in service (including I would argue- entertainment-based check-ins like GetGlue).

Shaminda Attygalle

Example companies: AdKeeper - http://www.adkeeper.com - We're a form of opt-in advertising as we make online advertising "keepable" (Save for later).  You demonstrate opt-in by keeping an ad. AdGenesis - http://www.adgenesisdigital.com/, opt-in video based advertising for rewards & deals ASq Video Ad Unit - http://www.bizreport.com/2010/06/rising-tide-co-op-launches-asq-video-format.html - Puts consumers in control of the type of ad experience they'd like to have.  Popular on http://Hulu.com. Preference Central - http://preferencecentral.com/ - Allows you to control the type of advertising you are seeing by controlling a set of parameters. Envaulted - http://www.envaulted.com - The consumer is given a reward for sharing their credit/debit purchase history in the form of cash back & targeted offers. -- Each of these allow the consumer to demonstrate opt-in by asking them to interact as opposed to technology making a fully automated decision.

Charles Myslinsky

http://AdKeeper.com again of course! I think great examples of opt in marketing are member rewards programs. You're typically opting in to deal notices, etc. and often getting additional points or rewards or cash back.

Scott Germaise

Related Q & A:

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.