Is there any risk in putting social media contact information on your company's business cards?
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I've heard legal advice that allowing employees to put social media contact information (Twitter, FB, LinkedIn) on their business cards is a risk to the company because it makes the employee's social media account more official -- rather than being personal opinion and not an official company statement. In other words, someone could sue the company when an employee makes a rash statement saying that the fact that it was on the company's official business card, it represents an official company statement. Any credence to this concern?
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Answer:
While it may be a risk, you also hired that employee for a reason. If they are up to no good and not representing the company in an appropriate way then you were going to find out sooner or later.
Julie Kind at Quora Visit the source
Other answers
If the business has invested time (and/or employee wages) into creating and maintaining a "company" page on Facebook and profile on Twitter, then yes, definitely promote those of communication and sharing. (LinkedIn too) As for personal FB and Twitter contact info, that would depend on the business you're in. Sales reps who create personal bonds with customers typically maintain a higher standard (or should) on all their social media sites, therefore that information should be shared. Also, a business could implement a social media presence for all the employees using the business email addresses of said employees. The more your business name is out there and shared, the more chatter, leads, connections, and/or sales could ultimately result.
Paula Caudill
I think it is essential that every company has a social media policy, stating what can and can't be discussed on social media platforms ( e.g. if they are intending to use their social media to discuss work related topics). The company should only allow you to print your social media details on a business card if your accounts are within the social media policy guidelines.
Simon Dixon
Seems reasonable enough to me to be considered a risk. I'm not a lawyer but if a company allows an employee to put social profile information on a biz card then that could be considered evidence that they support anything that employee says on that channel.
Mark Brenwall
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