Why do so many people find it necessary to "cook" their skin with UV rays in order to get a tan?
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Answer:
Because they think they would look healthier, better than being so pale since although in the beginning of the last century looking pale was seen as a a sign of affluence especially in the East (not needing to work in the sun) it was also seen as a bit sickly in the West.
Liang-Hai Sie at Quora Visit the source
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