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What are good advertising strategies for a local business?

Which is best PPC: Google Advertising PPC or Facebook Advertising PPC for my business?

  • I have my own cloths business. I have confusion/query that which is the best PPC(Google Advertising PPC or Facebook Advertising PPC) for my business.

  • Answer:

    You should go with Facebook, it will be very costly for you to bid for keywords on Adwords and compete with the likes of Myntra, Jabong and Flipkart. Also you need to build a community of people who trust your brand before they make a purchase from you. A user tipically sees something 7-8 times before making a purchase. so even if you had to choose Adwords,you would need to use retargeting to get the user to purchase your products This issue is solved by Facebook as your posts can appear to your users daily, hence forming a relationship with your brand.

Prakhar Gupta at Quora Visit the source

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It really depends on what kind of business is it, it is hard to use facebook ads effectively now. But some people are still making lots! Have a look here -

Jared Bodhi

Adwords would be too saturated for you, i think facebook would be better. Facebook CPC will be lower. and it will be more targteted to your user base, whoever your niche is. With Facebook you can segment your target market, for "similar audiences", whilst with Google you're kind of holding onto a shotgun approach. Clothes seem to also be a visual kind of business, so Facebook is a lot better. also gives people the opportunity to share your post, natural advertising for you. Disregard all of this if you're gunning for PLA's. that's a whole new arena for Adwords/PPC. though i would still recommend facebook. Any other questions? :)

Sean Parker

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