How do I add my own news feed to my website?

Which is better to get more website clicks on Facebook news feed ads: larger images or smaller images?

• I get more page and post like on my news feed ads, but i want to get more website click on fb news feed ads. Does the image size influence the CTR to Website?

• Answer:

  Your question basically asks, is bigger better when it comes to Facebook Newsfeed ads? While the was, is, and always will be to test it, let me suggest some possible actions to take. General Facebook advertising consensus favors bigger images, to a point; smaller images gain less attention could be argued. What's more important is what the image is, does it create an emotional reaction, and what is the call to action - the offer on the ad - that along with your text with the ad influences your CTR. The fact that you are getting more Post Likes and Page Likes is also somewhat common, even when buying ads for clicks to your web site (which I assume you are doing, if not this is an obvious place to start). Sometimes this means you are hitting the same people over and over again, which means you need to look at the segmenting and audience targeting. But assuming you are targeting a diverse enough audience, then the CTR rate is more determined on your ad copy and offer on the graphic, again in combination with your text calls to action, and the name of your Page (many people create pages with good ad copy names, which aren't used for Likes but for advertising. It shows up on top of the ad, and often a confusing name for a page can be a problem, and it's hard to get that changed once you have the Page going. Recommend you don't think only about the size of the ad, but does your copy evoke a reaction in your audience? Do you have something that makes them want to click to your web site, because most users of Facebook like to stay on Facebook. Still there are many people who drive good traffic by: 1. Daily testing of images and ad copy. 2. Rotating the images frequently, as well as adapting your ad copy. Though some markets you can get away with similar ad copy, for most you need to change it at least daily in my experience. 3. Test your offer and call to action. For example, I had a local business buying clicks on Facebook. They were paying $1.50 per click because of poor targeting, not changing the advertising image and copy, and the fact that their images were odd and not easily understood. Plus they didn't engage people, remember Facebook is all about creating a dopamine effect, an emotional reaction to the visual AND your copy. These two should not be considered separate in one sense. 4. By testing images and the ad copy, we found the message along with visuals that created clicks to the web site, for 10 cents to 50 cents a click for a small, local market in the US. I'm sure we could whittle that down, but because of the limited reach in our audience targeting (which is needed here), basically after a few months the same people were seeing our ads, which were shown daily. We improved results by focusing on when users were on Facebook, limiting our ad spends to those times (and using an outside service like Qwaya to do this, which costs extra, right now you still can't target by time within Facebook advertising's dashboard), and focusing on certain days of the week were the activity was highest. We ended up advertising 3 days a week, getting better CTRs and lower CPC, through a combination of advertising at the right time, a much better message, much better visuals that supported the message and engaged the audience so they would stop jumping back and forth, and focus on the message, as well as working on our targeting (for this audience, men dominated and women didn't, though continued testing should improve that). While this might not be the answer you're looking for, it's the truth from one experience. Your experience will vary, but you have to go way beyond the size of the graphic to your audience segmenting, your ad copy, headline, words on your image, what imagery makes them stop and consider your ad, and the timing of your advertising. All of these will help considerably to improve your CTR and CPC  costs.