What is a Facebook "Like" worth in terms of lifetime value (LTV) of a customer? What is the monetary value of a "Like", both in terms of customer acquisition costs and LTV?

Similar to the Eventbrite data shared by , TechCrunch recently covered some stats released by ChompOn, a white label daily deals platform. As you can see by the difference between the Eventbrite data and this daily deal data, the value of a like and share will vary significantly depending on the product. Source: http://techcrunch.com/2011/02/18/facebook-shares-are-worth-almost-three-times-more-than-tweets-for-e-commerce/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Techcrunch+(TechCrunch)

In similar searches, I have found this type of research.  There is some data from market research firm Vitrue that puts value of a  Fan at $3.60 but their methodology and motives have been questioned by  some in media world. See blog post from The Future Buzz. (http://bit.ly/ckopGU). There is a recent cause marketing campaign to fight cancer where Yahoo pledged $1 for every “Like” to their OMG! Facebook Page, that puts one market price on a "Like."   They beat their goal and attracted more than 100,000 "Likes" and donated $100K to help fight cancer. See Mashable article on this topic (http://bit.ly/d8E5qJ).

I like Mike Moran (Chief Strategist at Converseon & a former colleague of mine): The value of a Facebook fan is zero: http://bit.ly/c0OMmw "it doesn't provide any value to your company to have a fan, but what you  do with a fan can have great value if you take advantage of this new  relationship with the company."

At http://Active.com, we've found that each link shared on Facebook is worth about $1.45 in either race registration conversions or ad impressions.  Twitter is much more in-line with EventBrite's number - around $0.40 per shared link.  So, the more fans we have, the higher these numbers go.

Unfortunately the most hated answer does apply here: it depends. Let me go with an example; Which is the value of an email in an opt-in list? It could be near zero if it was a joke of the day kind of list, it could be $1000s if it were a list of potential buyers of a luxury expensive product. See? Same thing applies to Facebook likes. The fact that they are facebook users will not be determinant by itself for the user's value. We are all Facebook users at the end of the day! And we are certainly not all worth the same as consumers for a brand.  Sorry to disappoint you if you were looking for a specific number. There is no such a thing.

Aside from Taco Bell valuing a facebook like as 1 Beef Taco (http://www.computerworld.com/s/article/9208881/Taco_Bell_takes_a_bite_out_of_Facebook), I would echo a lot of the answers here that hedge their bets based on two key things: 1. The value of an action for each business/vertical 2. The attribution of an action For 1 - the 'same' facebook like might be worth $500 of lifetime value to luxury phone/concierge company Vertu - but only $10 for Nokia For 2 - a facebook like might just be the last affirmative action following word of mouth, a TV ad, a mention in the press, 3 display ads, 1 search ad and a visit to the site. Great question - the data is out there...

In the greater scheme of things (aka LTV), the value is likely very little or zero because customers that "like" you on Facebook are more likely than not loyal customers so there's little to no incremental value. Put in other words, they "like" you on Facebook because they already buy your product and not the other way around (they buy your product because they "like" you). I would be very hesitant to place a casual link between liking -> any incremental purchase. Note: comment above does not apply to free coupons (which then really is a coupon over a social media platform and not a "like" by itself)

$157.18 vs $85.34 for non fans, at least according to a survey by Syncapse and Hotspex that studied purchase patterns for fans and non-fans across two seperate brands.   http://syncapse.com/2010/06/white-paper-understanding-facebook-fan-value-a-study-of-key-roi-indicators-and-values-for-leading-brand-marketers/

The value of a recommendation depends on what is being recommended, and who makes the recommendation. American Airlines currently offers 100-100,000 miles per like; I value AA miles at about a cent, so the promotion is worth $1-$1,000 to me. Assuming an average prize of $1.15 and a 100 friends, AA offers a CPM of 11.5 cents for a like. http://on.fb.me/AAdvMMt