How do you create a brand identity for a global concierge company?
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Considering the needs - from member cards, business cards, brochures, pens to smartphones, watches, cars, jets, yachts, etc. I am not aware of any service company that handles print / product / industrial design.
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Answer:
Research is the key to the first initial phases of brand identity. Research the industry, industry logos and industry competitors. Look at the colors being used, common symbols etc., and now think outside of the box and be unique.
Liz Rodriguez at Quora Visit the source
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