What is the annual cost of an art gallery?

What are the common routs to market an art gallery and their respective cost?

• Answer:

  I think the most common routes are actually quite a bit out-dated. Mailers, pay-per-click advertising... flyer canvassing.. They are both expensive and hard to quantify. They're also not very effective. One of the less commonly used paths for art galleries is inbound marketing, but going against the grain is your best bet if you really want to stand out. What does inbound entail? Website Content Blogging Social media Email nurturing Automation Here's a free resource that describes the tools necessary and the process in just the right amount of detail for newbies: http://www.orangepegs.com/art-gallery-marketing-goes-inbound?utm_campaign=Quora+posts&utm_medium=social&utm_source=quora They also have resources on the individual concepts here: http://www.orangepegs.com/learning-center?utm_campaign=Quora+posts&utm_medium=social&utm_source=quora The cost? It really varies, but there are two things to consider: the tools and the talent. Without the former, the latter is going to get really expensive. Without the latter, you're flying a jet without a pilot. Expect to pay a few thousand a month. It will be well worth the investment if you do, and will even make your other efforts quite a bit more effective.