What are some ways to improve sales in a petrol bunk?
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Hi, I work at this petrol pump which used to have great sales. But due to the arrival of new routes diverting traffic away from the pump and other competitors starting petrol pumps in the locality, the sales seem to have dropped considerably. I was looking for some strategies to bring the sales back to its previous glory. If something do turn up in your mind please do share it. Thank you in advance.
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Answer:
Sell high margin groceries for the people living in the neighbourhood?
Edwin Vlems at Quora Visit the source
Other answers
This problem can be tackled in two ways:A) What your competitor does not have, which you can take advantage of? Build on his weakness?B) New strategy to garner customersI believe, with the very limited information that you have asked for following is my suggestion, acting on point B:i) Increase foot-falls by installing more customer touch points or POS at your station. Like an ATM.ii) Tie-Up with e-commerce companies as a delivery pick-up point, where customers can come and pick their shipments, ordered online.iii) Look for big wholesale customers, like tour operators, school bus operator and office transport companies;offer them some discount and some credit facility.iv) Start community exercise, like planting trees in the neighbourhood. Take a roundabout for maintenance from municipal corporation. Whenever people would see nice plants and flowers, they will remember your pump and shall incline to come at your place more often.v) Offer every customer water, with a smile. Costs nothing but build long lasting relationship. And if after you, everyone starts the same practice, you can be proud of the fact, where this started.vi) Have all female staff, as pump attendant. By that I mean in a positive sense. You should project your pump as the one on the forefront of equal gender rights. The biggest fall-out of this is, the ladies would be more prompted to have a refill at your pump.vii) Fly the Indian National Flag at your pump respectfully. We all are pseudo-patriots and always look for avenues, to pacify the nationalist within us. This could be a good hack to attract more people.viii) Do not keep any kind of gasoline vehicle parked at your petrol pump. Keep a string of bicycles only, with their mud-guards painted in one unifying colour, to signify that they belong to your pump. Keep a sign near the bicycles - "Ride bicycles and save the planet".People come to the place, which is the talk of the town. Bicycles only pump is a good talking point, and spreads via word of mouth.ix) If you have old dispensers, upgrade to the new ones. Also goes for surrounding areas of dispenser. Use earthen pots to keep ornamental plants. Keep the place as clean as possible always. Provide a pleasant experience.x) Celebrate all festive occasions, irrespective of religion, from 1st January to 31st December. Put up a smart "Wish you happy XXXX" and offer all customers on that day, couple of logenzes. Make them your part, be a part of them.Hope, I have been able to satisfy your query in some measure.Cheers !!!abhishek !
Abhishek Rai
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