What is a group interview like a Build-A-Bear Workshop?

When Conducting Unfocus Group, various extreme users attend same research session? If so, how moderator get meaningful insight among so many different feedbacks?

• I am trying to find out the differences between Unfocus Group and Focus Group Interview. In Focus Group, the participants have similar experience and knowledge on specific product each other. They can give the researcher consistent opinions compared with Unfocus group, which is conducted with all different particiapnts. I guess it is very hard for Unfocus group (interview or workshop)moderator to give common question in order to collect meaningful insight because the participants have different background and experience.

• Answer:

  Not quite... a focus group brings individuals together that have something in common, yes, but that commonality may be a certain product or behavior.  How they use the product or why the behaviors are different can be a great way to cover all bases.  I like the term 'unfocused group' as you are using it.