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What should be included in a marketing strategy?

What is your best piece of advice for executing an inbound marketing strategy?

  • Inbound marketing is the heart and soul of every online business these days. Every business who has an online presence is incorporating an inbound marketing strategy in their marketing campaign. But what will be your best piece of advice to execute that inbound marketing strategy to its fullest potential.

  • Answer:

    I recommend you focus on content. If you haven't got a blog set up that should be step 1. Focus on producing interesting, shareable content that will invoke a positive reaction in your customers. This can take the form of written content, ebooks, videos and webinars. Webinars in particular are one of the best converting resources that you can employ on your site, they're always a great way to harvest email addresses no matter how many people show up. Then, think about where your audience tends to congregate. Whether it's LinkedIn groups or Facebook forums make sure you build up a presence. This creates a medium for you to share your new content and also helps develop a brand community where others begin to discuss your company and the issues that you're tackling. Resources that you might find helpful when building your strategy include: http://blog.hubspot.com/ https://blog.kissmetrics.com/ http://moz.com/academy http://inbound.org/ http://growthhackers.com/

Ben Slater at Quora Visit the source

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It may sound clichéd, but I can't stress on this enough: Your Audience Personas have to be as detailed as possible.If you're just starting off, then you can get away with just the job function and age. But as you grow, understanding your audience persona in detail is extremely important - their day-to-day challenges, their interests, their buying habits, their emotional triggers, and much more.

Mridul Agarwal

As a small-business proprietor, you wear a lot of hats: customer support, media relations, HR, and the list goes on. With various responsibilities, having marketing strategies doesn't always make the top of the list.  But it should, as it is significant for maintaining the pipeline to ensure you stay busy.Best way to help generate new business (without having to be out in the field every day) is inbound marketing, great technique that brings customers closer to the brand through blogs, videos, email newsletters and social-media etc. These types of strategies bring customers in, instead of having to try and gain consumers through activities like buying ads, cold calling and buying ads, a practice called outbound marketing. (http://blog.boldigital.com/blog/5-pitfalls-to-avoid-when-implementing-inbound-marketing-strategy)

Chip Brault

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