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How to unpack a mobile application?

With access to Facebook via mobile growing exponentially, how will Facebook adapt its mobile application to leverage their ad model?

  • Mobile hits to websites is expected to dwarf hits from the desktop over the next couple years. Facebook's primary source of income is ad space and not currently represented on their mobile application or mobile website. What can we expect Facebook to due in order to adapt their mobile offerings to leverage their primary source of income?

  • Answer:

    http://brandontrew.com/2012/05/heres-why-facebooks-mobile-ad-performance-is-a-red-herring/ Here's my answer to this question - I think the assumptions implicit in the question are wrong. Instead, FB will look to leverage it's grasp of identity (through it's ownership of the mobile channel) to enhance the relevance of content, ads, and partner material across the rest of your digital life

Brandon Trew at Quora Visit the source

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Has to be a very subtle form of advertising: In-text advertising is one option, where you see Ads between a few posts on the News feed Sponsored News feed items like check-ins is another way (your friend checks-in and the story is promoted in Top News) Sponsored Ads in News feed - Like 1 Display Ad per 10 News feed items There can be many more... The key is to keep them within the News Feed and not irritate the user [a lot].

Advit Sahdev

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