How much should I be paying for someone to fix or improve my website's images and artwork?

Sorry, not enough detail to give you an exact answer but I'll try. If you're looking to hire a skilled professional, then you're looking at anywhere between $50 - $300 an hour. Yes, it's a large range, and it would depend on the person's experience and how much they are sought out for work. The hours of work depends on the following: 1. Do you know exactly what you want? Or do you just have a vague idea and need the person to do ideation sketches first? 2. What kind of art work is this? Technical line work, full photo realistic renderings, sketches, paintings, etc. And then multiply that by how many images you've got. If you want a more detailed estimate, link me to your website and tell me what you're looking for, for each image.  Freelancers will work hourly or project based pay. In general, project based pay is better for the employer, because you may get more hours of work. But if the person is experienced, both will cost you about the same because anything beyond the detailed brief would be charged extra, and they would have a good sense of how much time it should take.

That varies by region, training and talent. Websites images and artwork can range from about $500.00 to around $4,000.00. I would need more details to give you a better answer and I'm not a website person so my answer is only a guess based on what myself and clients have paid.

It actually depends on the amount of work involved. You can ask the designer to give you a flat rate quotation or you can agree to pay him an hourly rate he sets. Typically, you can expect to pay between $15 to $75 to hire really good graphic and web designers. You can get cheaper options at even $3 per hour but I would recommend going for very skilled designers who understand designing and the psychological aspect of it. Don't be cheap! Some designers know what images to use to trigger psychological senses in your website's visitors...they simply know marketing psychology and you can expect the best work from these types of designers. Just ask them if they have some marketing knowledge and if they understand design psychology in relation to marketing. Hire a designer who can audit your current website's design and tell you things like, "let's replace this image with that" and really give you reasons. You can follow these steps: 1) Look for designers online (google search, elance.com, odesk.com, freelancer.com etc.) 2) Look at their rates, ratings and portfolio and shortlist tones you want to work with. 3) Ask for a free audit of just your homepage and then tell them to give an explanation of anything that needs changing. 4) Hire the one who convinces you Remember, don't be cheap! Also, look out for these keywords: conversion, psychology, marketing, user experience... If any of the designers use any of these words in their audit report, pay attention to them. I hope this helps.

It really depends on the technology your website was built on and the difference between your old images and new ones. Assuming the images are similar and need to be replaced and you already have the new images, the job can be done within 1 to 2 hours. So this should cost you no more than $100. To create these images, you an get someone with the applicable skills for less than $25 per hour. Hope this helps.

I wouldn't pay more than 1000$ for the whole website, artwork included. But I don't know what you shpuld pay for each individual image.

I'd suggest looking into https://en.wikipedia.org/wiki/A/B_testing of your website first. This is very easy to do now, with several online tools vailable. I am presently involved in this with our company, using http://www.google.com/analytics/ and https://en.wikipedia.org/wiki/Optimizely. The good thing is that you can easily make changes to a variation of your website, and test the response against the original using a small sample of the site's visitors. This gives you a tangible measure of what should be changed, and a rough idea as to what it should be changed to. If you opt to hire someone to do the work, I'd recommend asking about this approach. This is assuming the site is a core part of your revenue-generation. If it is more a nice-to-have, then the other answers are as good a guide as anything. But why have a website if it isn't generating business?

Answer the following first: 1. What's wrong? 2. Does it matter first? 3. If yes, what is the answer, the fifty thousand foot answer that will make a visit to your site meaningful for the visitor and profitable (or some other measure of success) for your organization? Once you know the answers to the above, you may not need an answer to your first question. If your commitment to your customers says that the best way to serve them now is to have a better website, then you have plenty of information in the answers here for you to make a great beginning. If your technology is sufficient, as in if you appear competent and professional and you can deliver whatever it is that you are giving away or selling, then perhaps the problem is not the website (and certainly not the images), perhaps it is messaging and all that entails. I suggest that most websites are adequate for the job if the message that is getting people there (if they are not showing up, then you have your answer; it is not the images on the site) is somewhere between better than most to compelling. Make sure that your shouting from rooftops about how your vegetable cart is the best in the market is reaching the right ears, reaching them everyday, and offers some value just to read, see, or hear it.

Depends on the size of image, and if the image is going to be something like your logo OR a one time banner, the sort that are on twitter/facebook/linkedin cover pages these days. Ignoring logos, I think it would take at least 2 hours for a banner like https://www.linkedin.com/company/riksof Now you only need to know the hourly cost of your designer. Negotiate on number of hours and NOT on cost per hours.

That really depends upon by whom are you getting it done and the type of work involved.There are many variables, so no standard rates can be applicable.Please search some web designers, get quotes and compare.