What will web advertising eventually mean, and how will it work?
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Advertising is all over the web, but most of it is repurposed from existing media - search ads are direct marketing, banners & c. are print ads, video rolls are like TV, sponsorship is sponsorship. Does this medium eventually create something different, unique to itself?
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Answer:
right now, advertising is irrelevant content. ideally, it will become indistinguishable from relevant content with the only difference being that money was spent to speed up distribution. distribution channels online still have high barriers. as this changes, so will the quality and character of the content pushed through them.
Leonid Kozhukh at Quora Visit the source
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