What Niche is best to Start with for Niche Marketing?

What is a good way to start a local, niche content marketing business?

• The company will be focused on biotechnology and medical device startups.

• Answer:

  This really depends on your skills, resources, ambitions, network, and drive. The marketing world for medtech and biotech is fairly well saturated with full service agencies, PR firms, market researchers, freelancers, and in-house marketing teams. So you'll need some level of differentiation for your services. I have come across these types of marketing businesses for biotech, and they seem to be doing OK: Full service marketing/advertising agency Data mining services PR agency Market research firm WWW / SEO / Social Media specialist Freelance versions of all of the above For any of these, it's important to know the industry well, build a strong network, be professional, and deliver value to clients.