What is the best definition of "eMarketing"?

E-marketing is the marketing of products or services over the Internet as well as  other digital channels, such as e-mail and wireless media. The definition of traditional marketing can be easily adapted to digital marketing: E-Marketing could then be defined as the ensemble of strategies and tactics which are executed through digital channels to reach a corporation's objectives (most often to increase profit for the shareholders) within a defined timeframe and budget'.

I actually wrote a blog post about this in May this year because so many people are searching for it. I define it as e-Marketing (Electronic marketing) is the marketing of products and services using electronic media such as the Internet (which includes search marketing, email marketing, eCRM and social media marketing) but also now including the rapidly developing mobile marketing environment. For the full definition and creative examples of the integration of eMarketing and traditional media you can view the original blog post at http://paultherond.com/2012/05/e-marketing-definition/ Paul

The best I have is based on the AMA's definition of marketing: Sub-set of marketing and management processes which leverage information technology and digital/emerging media for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. AMA definition source: http://ama.org/_layouts/Dictionary.aspx?dLetter=M#marketing

E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model.