What are some productive techniques for guerrilla marketing?

What are the guerrilla marketing techniques Zomato (Foodiebay initially) had used to attract attention in its initial stages?

  • Some lessons that startups could pick up.

  • Answer:

    Here is one that I know of. Zomato started visiting colleges and business schools to conduct competitions and asked students to come up with strategies. This helps in two ways: 1) Gives you a few good strategies 2) Makes the students (also the TG) aware about the brand.

Puneet Tandon at Quora Visit the source

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