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How can SEO help my local business?

How Google + can help SEO for small business?

  • Answer:

    If you want your business to be visible online and catch prospects’ glance being on the first SERPs, then Google+ is the king of the hill.  Connect your website with your Google+ Business Page (read more about business in Google here http://www.google.com/+/business/) to individualize your business and interact with costumers on conversational level. Google+ is a great solution for your brand to be noticed all around the web since it’s well integrated with Google ecosystem. Create a Google+ Business Page, connect your business to Google+ Local page listings (if you have brick-and-mortar business) to enforce your local advertising campaigns with social media marketing and content marketing. If you update your Google + Business page on a permanent basis: share photos and video, engage with your targeted audience, grow your circles, earn +1s, obtain more followers your Google + page gets more weight in Google’s eyes and increase traffic to your website.  Tips on how to get SEO profit and reach your prospects via your Google+ business page: 1. Customize your Business page profile URL. 2. Create useful, interactive, image and video heavy content. Make sure you use relevant and traffic generating keywords and long-tails. 3. Enforce your content strategy with promotional offers (e.g. discount coupons, price reduction/buy one get one for free campaigns, contests etc.) That will help to increase conversions and bring new customers. 4. Use apps for more effective managing your Google+ Business page. -   the Google AdWords Keyword Planner (to find relevant keywords) -   the Hootsuite (for planning, publishing posts,  monitoring users’ activity +1 shares and tracking your business mentions) -  Google Analytics (for your social media profile analysis). 5. Put as more of contact details as possible. Make is easy for your customers to reach you. Display phone number, address, social buttons, etc. 6. Make your website mobile-friendly to out-reach your prospects on their way home, to work, at a party or elsewhere. Being mobile you stay in touch anywhere.

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If you want to own Google SERPs. Then you have no choice but to use Google+ properly and all of its aspects. This is what you need to do. 1- If you are running a blog, then setup Google Authorship (there are many tutorials on the net explaining this) 2- IF you are running a business, then create a Google+ page and setup Google Publisher and share all the updates there. 3- If you have a business address or running a local store, then submit yourself on Google Maps. 4- Encourage your customers to write a review about you on Google Maps. 5- Integrate Youtube account with G+ page if you are producing your own video content. 6- There are many active communities on G+, about each topic, try to share your content in those communities. The links from G+ also show up in your Google Webmasters under (http://Google.com) and that feels great.

Ahsan Parwez

Personalized search results incorporate a person's "+1s" into the SERPs. In other words: If I have "+1ed" pages from a site in the past, then search results from that website are more likely to appear in search results personalized for me in the future. (By personalized, I mean doing Google Search while I am logged into my Google account on my computer.)

Samuel Scott

Every link shared on G+ as a post, is a 'do follow' link that passes juice. So great tool for linkbuilding, be sure to add the relevant keywords in the post.

Thomas Lapperre

Reason 1: Google+ is Google’s You know the saying, “Love your own?” Well, it doesn’t just apply to family, because Google does it as well. As it stands, Facebook is the dominant force of social media, but Google isn’t going to concede that easily. Since Google+’s launch, Google has been using its influence to persuade more and more people to use Google+. How? By indexing/ranking results from Google+ faster than those from other social media.   Reason 2: Search Plus Your World is stirring up Google’s search engine results page (SERP) Google has really leveraged Google+ by integrating into their search engine algorithm – now, when you search in Google, you can “show personal results”. These are results are content that was shared/posted in Google+. If when you are signed out of your Google+ account, it shows you the “personal results” in the sidebar categorized as People and Pages on Google+. Google+ is great for your content strategy because Google is really working to put Google+ at the forefront of online activity – even in Google SERPs. However, getting at the top of this new kind of SERP will require SEO, which we will elaborate on next.   Though Facebook is clearly in the lead in the social media battle for dominance, Google is pulling everything in its arsenal to leverage Google+ to a closer fight with Facebook. It won’t be long when these 2 platforms will be head to head, hopefully by then, you’ve made the choice to include Google+ in your Content Strategy.

Keyur Lalani

Google+ can help businesses in many ways. In fact, in my opinion, all small businesses should have a Google Plus account, specifically because they are small and need to work their way up. Google+ is free and will certainly make a difference. Take a look at this post for more info - http://www.leadsquared.com/google-plus-best-practices/

Shibani Roy

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