How did old imperialism differ from that of new imperialism?

How does cultural intrusion differ from cultural imperialism?

• For example, Is it the responsibility of the company or the country that exports a message like the "Marlboro Man" to make sure that it's a healthy message? How much responsibility should be borne by the viewer? What if the viewer doesn't have access to information about the health risks of smoking?

• Answer:

  Its primarily only when the change in culture represents that this is a problem: 1) the abandonment of a better cultural alternative (value of joy for greed or specific local practice that is healthy for the family or community) 2) something unhealthy (like tobacco) 3) negatively disrupts jobs and/or economy 4) negatively disrupts environment