Can I autoplay a video on Vimeo site?

How can one build their own advertising backend for a video hosting site similar to YouTube, Vimeo, or OpenX?

• How would one go about building (either from scratch or template/service) an advertising network that would let clients pay for impressions or clicks and track details about the users similar to YouTube, Vimeo or any other online advertising service such as Facebook? Specifically, is there any non-manual way to introduce re-targeting, or any back-end service that will allow you to tweak elements while not having to roll out the whole infrastructure? As an alternative how would one go about creating a video advertising network that can offer service to video hosting sites?

• Answer:

  Your best bet would be to work with a supply side platform that will help you monetize your inventory with minimal plug and play integration. They will take care of the entire ad serving infrastructure and even provide you with retargeting/RTB capabilities while allowing you to decide which advertisers you want to make your inventory accessible to. A list of Sell/Supply Side Platforms is given below: Google AdMeld (http://www.admeld.com/) Pubmatic (http://www.pubmatic.com) Open X (http://www.openx.com) Double Click For Publishers (http://www.google.com/doubleclick/publishers/) AppNexus (http://www.appnexus.com/custom-exchange) The key features that you need to be looking for: -Video ad serving capabilities and performance benchmarks -RTB including video RTB -Construction of private exchange for premium inventory -Analytics -Click fraud analysis etc. Open X also provides you with an open source solution that you can implement and manage on your own, but it means you will have to own the ad serving infrastructure which will run on Open X software.