How can I increase the number of site visitors?

How can someone tell the number of unique visitors that used a feature on a site?

• Does this methodology work: Say I want to know how many UVs watched a video; and create a segment for them so I can see how those users behaved across the rest of the site (was their goal conversion rate higher after watching the video, for example). I can fire an event when the video is watched. If I create a segment where I use the Sequence tool, and filter to > include USERS > sequence start "Any user interaction" > Step 1: Event Action Exactly matches: name of my event label Then I go to look at site UVs for the site with this segment turned on. Will that reliably show me the number of UVs that played the video?

• Answer:

  Interesting question! In my opinion sequence option should be used for a few actions which are... in a sequence. In this case you have only one action - triggering the event. Therefore I would use segment for Advanced > Conditions > Event Action. Please note that when you will set include "USERS" data will be reported for all visits of users who at least once played the video. For example: User A  (include "USERS") Visit 1: Monday: Played video Visit 2: Tuesday: Not played video Visit 3: Wednesday: Not played video You will see behavior from all the visits of user User B  (include "VISITS") Visit 1: Monday: Played video Visit 2: Tuesday: Not played video Visit 3: Wednesday: Not played video You will see behavior from the visit only when the video was played (Monday) Anyway if you will look at Unique Visitors metric, it should be reliable for both situations.