Which one is better: put the questions of customer satisfaction online survey directly into email or a link into email to the online survey?

This is a great question, and one we hear more frequently than you would think. While my personal feeling is it's significantly better to include a link to the survey in the email rather than pasting the questions, there are a few major reasons why it's better. The biggest being the fact that you can't use logic within an email. A great example is if you ask how satisfied the customer is, and they say they're not. Most of the time you want to ask why, if you put the questions directly into the email, you cant customize what questions they are asked based on their answers. In other words, you lose the opportunity to gain additional insight into why they're not satisfied. Customizing the survey and ensuring it's relevant to each respondent is one of the most important parts to survey design and high response rates. You're also limited in the question types you're able to use within an email, and enforcing rules (select up to X responses) is impossible, which means your data can't be reliably collected by whatever posting system you're using. You can't use interactive question types, such as drag and drop rank orders, which make the experience of completing the survey much more engaging (again increasing response rates). If you're looking for a solution to help you collect customer satisfaction surveys, Cvent offers a great do it yourself tool, or a customized Voice of the Customer package that may be able to help you get the most out of your feedback initiatives. You can find out more here: http://j.mp/ji7WPB

Always better to include the survey link vs the survey itself in an email invite to avoid getting caught in filters and by using an online survey tool you'll make analysis of the data easier on yourself. Check out Ask Your Target Market (AYTM) http://aytm.com/ sometime, The survey tool is free, unlimited, offers powerful features and reporting options...

It depends on number of people taking survey. If you are doing it for small family gathering, its okay to ask questions directly via email. However, if you are doing it for any other reason, you better stick with Online survey. Reason (why online survey): People often drift away from main goal of conducting survey and provide irrelevant information over email. However, by sending them a link to online survey, they remain focused and provide information you are interested in. You can leverage Page Branching technique to ask appropriate questions to users. Something not possible over email. Hope, this answers. In case, if you are interested in Online Survey tool, you can check out http://feedsinsight.com/ I've recently launched it and its totally free. It got all the basic controls along with advanced controls like Likert Scale Also, it is feature rich and offers many premium services (listed below) for Free!!! Custom Branding – Ability to add your organization’s logo on surveys. White labeling – Complete removal of FeedsInsight branding from hosted surveys. Unlimited Survey and responses. Redirect to your website/blog on survey completion. Export all responses as CSV/Excel. Mobile and desktop friendly survey. Few of the samples created using it are listed below: Employee 360° Feedback - http://survey.feedsinsight.com/69e9c150-0af3-4862-859e-a3301448edbf Job Satisfaction - http://survey.feedsinsight.com/f67e15ed-933c-45dd-bdbf-7045f7ca60e6 Self-Evaluation- http://survey.feedsinsight.com/bbde1e00-f4df-46cc-ad5f-f012402506e3 Career Training and Development - http://survey.feedsinsight.com/d66c0239-8de5-4ab4-8ef8-f305a8d67d4c Employee Retention - http://survey.feedsinsight.com/c1f02511-9804-4715-bfde-3dcf250518f0 Exit Interview - http://survey.feedsinsight.com/e67b9eff-e578-4ef3-891c-ca8a70368a46