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What website can I use to track my package?

What online tools should I use to track usage and engagement on a website?

  • I have a website where users can sign-up for an account, and I want to track: - internal campaigns (clicks on links on my home page that take to other pages on my site) and their effect on sign-up decision - users engagement - effectiveness of social media actions (tweets, FB posts, linkedin, etc) - I want to be able to track AB testing effectiveness (including multivariant analysis). - I want to be able to say 'X% of my registered users came from ABC'  (where ABC can be twitter, search, a tweet posted at linkedin/facebook, etc), 'Y% of visitors to my site from mm/dd to mm/dd clicked the 'xyz link on the home page and checked the bcd page - and xx% of them ended up signing up for my service' I don't really care about 'real time' stats, but do care about the ability to track specific time periods (say, jan 1 to march 30, etc). so, is there a unique tool that is affordable and covers all of those questions (and more, but at the very least all of them). Or should I use performable or kissmetrics combined with something that analyses my own logs?

  • Answer:

    Hey, Thanks for the question.  I work for Performable, now HubSpot.  With the exception of multivariate testing, you can find everything you're looking for within the Performable platform. A/B Testing: A/B Testing is actually quite easy with Performable landing pages.  You can import your page with one click and then select the regions you want to test.  Here's a quick video on that http://video.performable.com/m/9C1hJW As for the analytics, that's where Performable definitely matches your needs.  We have a report called the reverse funnel analysis, which starts with the end result (e.g., a sign up) and tells you the route that most of your customers took to it, from first engagement to last click and all of the steps in between.  You can also look at "first touch" and "last touch" reports by channel and see how much revenue (in dollars) can be attributed to each channel, medium and campaign. This is especially helpful for social media channels, which often get undervalued in traditional analytics.   Here's more on that: http://www.performable.com/analytics/ At the profile level you can see a customer's lifetime value and a basic gauge on their level of engagement.  You can also see a list of churn risks based on inactivity or helpdesk activity. Hope that helps.  Let us know if you'd like to hear more or have any other questions.  Now that Performable has been acquired by HubSpot, there are actually a number of new features in development too, but I thought I'd just stick to your question for now.  Good luck!

Meghan Keaney Anderson at Quora Visit the source

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I suggest you give http://www.cooladata.com/ a shot ,not just because I work at this great company, but this is what the market tells us and we execute ! At CoolaData, We have created the most robust tool for retention analysis I have ever worked with. It is build based on real business questions we collected from our customers and with the help of experienced online analysts from some of the most successful online companies you know of. Here are some tips of how to analyze user's retention:Measure Meaningful Events - It is much more interesting to explore not only users who came back to my application, but users who performed meaningful actions - search, share, like, purchase and the like. In the example below I’m exploring users who needed help after their signup. How to count the users in the buckets? should the user appear every time he performs the target action? should he only appear in the first time? There are three ways to bucket users - Once - count first conversion event - find the ratio of users who converted. In Each - see the user any time a target event occurred - see behavioral patterns. Recurring - recurring conversion - identify loyal users. Did not - We have learned plenty of times it is more interesting to measures users who did not perform a target action - find the users who did not purchase for example: Analyzing acquisition channels - All previous examples were comparing users by acquisition day, below is an example for comparing users based on acquisition source.

Ilan Rosen

A great place to start is see what other websites (and competitors) are doing. You can try http://www.tregia.com,   this tool exposes all analytics tools used by any website  and provides  insights on what other publishers and competitors are doing  to  succeed. Great for getting the next big idea for your analytics program. I also advise the team who builds this tool.

Erez Barak

Selecting a tool to track the behavior of visitors to the site is very important today. Many tools knocked confused owners of Web resources and complicate attempts to get bang for your buck. There are many services that track attendance and analyze data. The data provides insight into how visitors use the site and why they stay or leave. There are different hosted web analytics services. Well, for example, we can consider the most popular tool – Google Analytics.The advantage of Google Analytics can assume that this service is absolutely free. This service like all has its drawbacks. For example, to track the traffic if the user has disabled cookies are impossible. Also reports setting are limited. And other. I've heard enough about MixPanel and I can say that none of the benefits can block such a disadvantage: it could not be integrated into other dashboards. I offer you less to tempt fate, and not always rely on famous name.I know one such striking example, when one not a very popular service has saved the companies. I am talking about Threat and Engagement Analytics (TEA) by Shopping.CartElite. It is free add-on helps in tracking each visitor’s mouse movement and identifies real and fake visitors. Perhaps this is a tool you need.Disclosure: I reviewed this company, and I wrote this post.

Marry Holiver

- users engagement: Google Analytics / ClickTale - track AB testing: Google Website Optimizer - internal campaigns: Google Analytics - effectiveness of social media actions. New Google Analytics features: http://www.marketingsutra.com/blog/google-social-analytics/ (a detailed story on my blog)

Alex Grechanowski

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