Find solution
How can I become a Directv retailer?

How did Justin Ligeri become the fastest growing retailer of 2013 on the Inc. 5000 List?

  • I read an article about Yagoozon, an Amazon store started by Justin Ligeri, which was named the fastest growing retailer of 2013 by the Inc. 5000 List. How did he achieve this title in just two years? Can any third party Amazon sellers shed a little light on this?

  • Answer:

    While there is very little information on Justin Ligeri and how his business works and I'm sure there may be some magic "secret sauce" that he'll never share, we have some ideas on how he has done so well. Product selection He sells unique and a very refined collection of products that sell well. Look at amazon sales rank, look at long term sales rate. Buys a ton of products that are sold-out or rare and in general has a strong intuition on what is going to sell in the future. Uses a high volume sales model.   He harnesses the power of Amazon He uses their software which in turns provides huge SEO power and also uses their fulfillment system so that he can use his employees to focus on marketing, finding good products and serving customers. Really strong Affiliate strategy He has tons of affiliates on home-grown sites like this: http://shop.toyssale.com/yagoozon Great customer service Excellent reviews (gives them a boost in Amazon's system), self-described "Customer Obsessive"   Smart business He reinvests almost all of his profits.  He is constantly adapting to the market to figure out what's selling and what's working and stopping the things that aren't working. He has an awesome and very unique brand in Yagoozon. You will never forget that brand. You will always have a very distinct picture of who they are and what they do. George Marketing Specialist http://CortexCommerce.com

George McDowd at Quora Visit the source

Was this solution helpful to you?

Other answers

I know Justin and work with him on a daily basis.  George's answers are pretty accurate, if a bit of a high-level overview.   Justin started a conference called Pennies2Platinum where he teaches people what he's done.  (This isn't a pitch for Pennies2Platinum, just mentioning in passing that he does happily share his information, tactics and techniques).  As you may imagine, there's a LOT to it... more than can be answered in one posting here.     It's very true that he has a knack for what products to buy.  But essentially he tries to suss out where the demand is -- what are the hot, high-selling products.    He then buys a small batch and sends them in to test the market. If it looks good, he goes "all in" and buys big quantities.   George is right too in that Justin will buy end-of-run products that he thinks will stay popular after they're no longer available.  He'll sit on them until they're no longer available, then release his units into the marketplace so that he's no longer competing with others who drive down the prices.  That's a hard strategy to match or beat though because it means sitting on millions in inventory -- of course he only started doing that after he got bigger and could afford it.

Eric Robichaud

Related Q & A:

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.