What's a good click-through rate for advertisements on Plenty of Fish?
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What is a CTR that Plenty of Fish advertisers would consider "fully optimized"?
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Answer:
The average CTR is 0.15%, but it varies greatly. More importantly if you're only focusing on CTR you're missing out on what really makes a campaign successful (as I'm assuming you're DR focused). A high CTR is great, but if those clicking on your ad aren't converting it's a moot point. You're better off tracking qualified clicks and leads. Moreover, focus on trying to brand your ads - a click doesn't account for the multitude of people that visit your site as a result of seeing but not clicking on your ad. With Plentyoffish ads, for every person that clicks we see three to four times as many people visiting our site. Branding offers an immediate lift.
Kim Kaplan at Quora Visit the source
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