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What does an advertising agency do?

What is the best way to initiate contact with an interactive advertising agency if you are a website selling advertising?

  • How does a digital media seller build their rolodex?  Let's say you have access to a database of agencies and you know their corresponding accounts.  What's the best way to get their attention?

  • Answer:

    Develop amazing content is step number one. Step two is to begin working with ad networks, and cultivating a track record. Agencies will want to see some numbers on who your audience is.

Matt de Caussin at Quora Visit the source

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Before you reach out, if you have done some research and know your target audience, you will get up to speed faster.

Lee Schneider

The best way to get there attention is to bring them a solution that will add value to their media plan.. First ask yourself what are their goals and who is there target audience. If you and your product can help them reach those two things then they should listen.. Innovative first to market offerings don't hurt either. Good luck

Seth Mittman

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