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How do companies market their products?

How do traditional brick-and-mortar companies measure success when they market their company, products, and/or services using social media -- Facebook, Twitter, foursquare and/or Gowalla?

  • Answer:

    1) Brand Engagement 2) Social CRM (reaching customers earlier in sales or support  cycles) 3) Web Site Traffic 4) Revenue 5) Lead Generation & Conversion 6) Buying Patterns (overlaps with CRM) - Local and National 7) Social Conversation: Mentions, Likes, Blog reposting, etc. - showing brand engagement (as in 1) 8) Viability as Direct Marketing Platforms

Lee Traupel at Quora Visit the source

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For those companies that mainly serve customers by phone the Swedish Frespee (http://www.freespee.com/) is a great way to measure success of Internet campaigns and actions in social media. It produces different phone number for those who found company website from search engine, for those who clicked an ad, and for example for those who called after finding the number from Facebook. That was the easy part. Even though all the numbers connect to one line, Freesbee also allows to track and analyze calls from different sources just like traffic in your site so it helps you to analyze quickly which media is the most effective to build up leads (i.e. calls from customers), where customers search and find information about your firm, and so on. I'm pretty sure that there are many other services like Freespee but I think it's superb. Especially in tourism, a lot of people still call to call center to book their trip after searching info from the Internet, and Freespee is a great way to link web site traffic, or campaigns with calls.

Outi-Maaria Palo-Oja

Some ways I've measured success: - Website traffic: Looking at monthly & yearly growth. - Revenue: We use Omniture so I've been able to tie all post URLs with a 'cid' which also informs me if anyone has purchased from a FB link. As for in-store revenue, all special offers are promoted with a promo code that is tracked to measure success. Using our tools we can also see if these were new or repeat customers. -Engagement: Reviewing likes, comments, shares, retweets and seeing if there has been growth over time.

Anita Loomba

One way is to post offers and make sure you make source-specific promo codes that people have to mention to get a discount or special. For example: FBSPECIAL for those who saw your Facebook special on your company page.

Guadi Klass

Those with a location have it made.. They can measure the number of people walking in the door

Warren Whitlock

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