What is marketing and its roles?

What are the kinds of marketing roles one gets after passing out of IIM's?

  • What is the general career progression in the marketing field for IIM graduates??

  • Answer:

    For an IIM grad, the whole wide world of marketing is open. You can go to FMCG in branding, media buying, campaign management, market sights and so on. You can also go to Technology marketing ad product marketer, mar comm manager, trade marketing, partner marketing, etc. You can go the agency side (advertising side) and handle client relationship or media sales etc.

Ratnesh Pandey at Quora Visit the source

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