How to integrate Twitter?

How can I integrate Twitter metrics with Google Analytics?

• Is there an app or is it even possible to take common metrics from twitter such as # of tweets, # of followers, mentions, ect and integrate that data into Google Analytics?

• Answer:

  There are several social media monitoring tools which can integrate Google Analytics data into reports. These include Radian6, Sprout Social and Actionly.   Actionly is perhaps my favorite - as it is able to show clicks, visits, views, goal completions, retweets, and likes at a one-to-one level by post. This is ideal for social media managers aiming to optimize their posts for ROI. All of these tools will take data out of Google Analytics and plug it into their front-end reporting interface, but currently Google Analytics does not have an API in for social media monitoring data. This means you are not currently able to see followers, retweets and other Twitter metrics within Google Analytics. Despite these limitations, Google has recently launched a number of social media analytics reports, which provide data on Twitter engagement post-click (on your website). The updated social reports allow you to easily track how many users who are referred from Twitter ultimately convert or engage with your website content. Further, by adding some additional code to your website you can track how many users share your content on Twitter, and how these socially engaged users interact with your website. I have a detailed post covering the new social reports here: http://www.meadigital.com/clickosity/2012/03/google-analytics-social-reports