Can this dictionary definition of the Public Relations profession be improved upon: ''the occupation of establishing or maintaining a good relationship between an organization or an important person and the general public''?
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So says the Oxford English Dictionary. Is this sufficiently comprehensive? Or is there an alternative definition that is clearer and/or more succinct?
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Answer:
At our agency, we summarize PR as: "Make friends. Be interesting." It has the benefit of explaining very clearly what we will try to achieve for organizations and people. Here: http://www.finn.be/en/about-us
Raf Weverbergh at Quora Visit the source
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