What are the key elements in a facebook page?

What is the anatomy of an effective Facebook 'welcome' tab?

• There is the arrow which points at the 'Like' button, and the email subscription form. What are some innovative Facebook welcome page elements?

• Answer:

  Usual marketing rules apply: Keep it simple - a brief introduction to your brand/Page is all you need Have a clear call to action - the focus must be on the Like button Don't try and sell anything else aside from the click of the Like button - if people click away to your website before clicking the Like button there's a chance you've lost them completely Keep it above the fold - yes, people scroll, but some of them get distracted by shiny things Point people towards the Like button with an arrow - yes, seems like overkill, and everyone does it, but lots of people are still inexperienced with Facebook and this does make a difference in conversion rates Don't try and get their email as well as this typically has a negative impact on Like conversions Most importantly: if you're supporting this with a Facebook CPC campaign, make sure the message in your ads matches up with the message on your Facebook landing page.