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Why is Burger King called "hungry jacks" in Australia?

Why is Burger King called Hungry Jacks in Australia?

  • Answer:

    From the Hungry Jack's Wikipedia page: When Burger King moved to expand its operations into Australia, it found that its business name was already trademarked by a takeaway food shop in Adelaide. As a result, Burger King provided the Australian franchisee, Jack Cowin, with a list of possible alternative names derived from pre-existing trademarks already registered by Burger King and its then corporate parent Pillsbury that could be used to name the Australian restaurants. Cowin selected the "Hungry Jack" brand name, one of Pillsbury's US pancake mixture products, and slightly changed the name to a possessive form by adding an apostrophe 's' forming the new name Hungry Jack's. The first Australian franchise of Burger King Corporation was established in Innaloo, Perth on 18 April 1971, under the auspices of Cowin's new company Hungry Jack's Pty, Limited. "Jack" has since been adopted as the name for the Burger King himself in the company's main franchise.

Barak Begleiter at Quora Visit the source

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