Why do we use Gross Domestic Product instead of Net Domestic Product?

Product Naming: Why does Amazon use "fire" for its product name?

• "Fire" is not really a positive word to use for a product. It would offend those harmed badly by it. Then why does Amazon use it? From the Center of Disease Control and Prevention: On average in the United States in 2010, someone died in a fire every 169 minutes, and someone was injured every 30 minutes (Karter 2011). About 85% of all U.S. fire deaths in 2009 occurred in homes (Karter 2011). In 2010, fire departments responded to 384,000 home fires in the United States, which claimed the lives of 2,640 people (not including firefighters) and injured another 13,350, not including firefighters (Karter 2011). Most victims of fires die from smoke or toxic gases and not from burns (Hall 2001). Smoking is the leading cause of fire-related deaths (Ahrens 2011). Cooking is the primary cause of residential fires (Ahrens 2011). http://www.cdc.gov/homeandrecreationalsafety/fire-prevention/fires-factsheet.html

• Answer:

  Well, you could do this with a lot of brand names, right?  Guess which fruit is on the list of Top 9 Choking Foods--Apple.  http://life.familyeducation.com/slideshow/safety/65468.html I do take your point, but I think Amazon started down this path when they named their e-reader the "Kindle."  The packaging at the launch included the definition of the word "kindle," and the clear implication that this was the start of something big . . . just as you start a big fire with kindling. So, their approach now seems to imply that the "fire" did indeed take hold, and their current naming convention supports that. If the naming offends you, I understand completely, of course.  From my perspective, though, it's a clever and consistent approach.