What is brand activation?

What are the best online resources for brand activation ideas?

  • Answer:

    A few places worth checking out are those managed by the publishers / platforms you could use to activate a brand. For example: http://business.pinterest.com/ http://www.facebook-studio.com/ https://business.twitter.com/en/optimize/case-studies/ http://www.thinkwithgoogle.com/ Channel-specific online resources from publishers / platforms are useful because they: 1. Have a massive amount of activation flow through their platform(s) to choose from so they're always keeping the case-studies fresh, include tactics relevant to their platform and its changes, and success is benchmarked against other executions; and 2. The case-studies are written from a universal point-of-view across varied industries and will always include an inherent known bias (they want you to advertise on their platform).

David All at Quora Visit the source

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