What is your daily job like if you work in strategic and analytical marketing?

Thanks Hunt Chu for asking me to answer this question, as an analytics guy your job is quiete interesting in an organisation , as Jason said it depends on the companies size , just because small companies have limited data to analyse whereas large companies have huge data, while analysing data you come to learn a lot of insight trends, u get to use tools like sas and have tool knowledge however this are the points from a learning perspective . Now coming to the commercial aspect of the whole ball game data analytics is going to help you know your target audience in and out let me give you an example, if you are doing an analysis for a brand like coca cola your result should focus on customer buying trend, company reach and sales figure , the data you are analysing should come from social media, company data and crm systems in the organisation , the accuracy of your analysis is going to help in strategising their next cycle, strategy and analytic marketing can help you reach a customer base in a very very accurate way so you have something pretty interesting and important to do for the organisation you work for. As pain point to these kind of jobs I would like to add two things:- 1. High pressure 2.Deadlines Marketing strategy and analysis decides your sales figure, so you need to submit your findings in a limited time so that the interdependent teams can do their job properly and a proper sales cycle can be maintained. This kind of jobs keep you busy every time and give you a chance to explore, concepts like big data analytics are hittimg the market so fast as this kind of analysis requires both organised and unorganised data and nothing is better in comparission to big data analytics in this context. In short this is an interesting , important but hectic job with limited scopes of mistake, but if you get a chance to be a part of this show, jump in , work hard because what you are going to experience in this is something that is priceless. Cheeers!

Regarding my experience a common scenario could be : - Create a report on your Business-Intelligence solution that will extract from your database a dataset including statistics regarding your customers behavior. - Repeat the operation on other tool's database (ex : Google Analytics, Google Ads, Clicky, and other analytics tools) - Aggregate all those datasets using a spreadsheet tool and detect common pattern, identify KPI and produce reports documenting your assumptions.

Peace Hunt, Honestly the answers previously provided are really good and I would hate to be monotonous with my response. You could always try the approach I & many others took, which is to get involved with a company on the rise. Learn from them and use that information to make a more sound decision as to your career path... I'd look at this, http://www.itactuallyworks.biz, start the process and I guarantee 100% of your questions will be answered.

A bit like a juggler in a circus, one moment you have people asking for charts (they can cut paste into ppts) on their latest social media campaign. Then you have the BOSS coming in and saying 'got a 100 mill budget approved, give me a strategy!' Can be tiring.