What can be done with consumer "intent" data?

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Consumer intent data allows a company to understand if a prospect is really “in-market” for their services.  The actions a consumer takes online tell a story. When presented properly, this story gives companies insight into the intent of an individual; his or her reason for engaging with your brand.The reason this is all in vogue now is that with traditional lead scoring, companies will take in various static signals like demographics in order to determine how qualified a lead is and whether or not it should be passed along and pursued by sales. This “look alike” modeling is better than no data at all, but where someone lives (most of this is zip code based) isn’t going to tell you much about how engaged they are while shopping for your product, and isn’t ever going to change unless they move.  On the other hand, when consumers take any action online, call a call center,respond to a marketing campaign, or conduct any product research, they leave behind a rich digital trail that tells us what they want, and where they are in their buying journey.  This data is continuously changing, and reflective of the reality in the moment, making it far more predictive of a consumer's likelihood to purchase, and a much more powerful tool for marketers.

Intent Data is the perfect intersection between Data Analytics, Big Data, The Social Web and Digital Marketing. We interpret Intent Data as the data or insight created as a result of a users online interactions either proactively stated by the consumer themselves in response to their need, wants, demands, desires or interests or as a result of their digital activity such as searching, visiting, viewing, downloading, usage of tools or undertaking some form of configuration which identifies potential future requirements and possibilities. It is this data that organisations can use to retarget individuals and provide a more exclusive solution, therefore empowering the consumer in their means of broadcasting what they want to receive, and improving the performance of the ecommerce business' outbound marketing. If you'd like to understand more, why not visit http://www.intentdata.com