How to market my designs?

What is the best way to market a small custom clothing shop online that sells only a small (~12) catalog of products where the designs are limited runs of an artists work?

  • Specifically what are the best ways to gain traffic and visibility for such a small enterprise?

  • Answer:

    Try http://Wishpond.com!  We cater especially to small retailers who are looking to drive more traffic to their stores.  We can help you run promotions and sweepstakes on your Facebook page that will eventually lead them to your store.  Another good thing about Wishpond is that we are partnered with Etsy!  So if you already have a store on Etsy, you can very easily create a Facebook storefront where people can browse your products directly in Facebook--and when they want to buy, they will be redirected to your Etsy site via a "buy now" button on the product where they can buy it. For more information on our services, visit Wishpond's website:  http://corp.wishpond.com/social-promotions/

Kaitlyn Lo at Quora Visit the source

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Hello! As for me, you need hosted solution all in one. It's much easier to operate sales and improve your marketing strategy. While a professional team works for you, you can increase conversion rates and sales. The best solution when its platform has a built-in analytics tools that can help gain traffic and visibility for such a small enterprise. I used many hosted solutions, but just one of them is my favorite.ShoppingCart.Elite has all you need so you won’t need to rely on dozens of different apps, plugins, extensions, and/or integrations to run your business. They have some of the best features you’ll find in terms of marketing, marketplace management, ERP and analytics and I find them to be affordable. Besides, they have built-in Threat and Engagement Analytics Software(TEA). If your publisher ads on your website (Ex: Google Adsense) your competitors or rogue botnets can shut your account down overnight due to poor-quality traffic. Using our Ad Safe Delivery technology you can ensure that only human quality traffic gets to see your ads, and botnets will see nothing. Furthermore, it can eliminate poor engagement traffic by using our smart ROI reports to detect the best visits by country, geo-location, time and day. Then you can allocate the right budget to the right time and drive only excellent engaged visitors to your website.Disclosure: I am a software developer and used this platform.

Laura Gassay

Send your products to style bloggers with readers in your target demographic. Offer a giveaway for their readers. Get your products posted on Pinterest, The Fancy, Polyvore, Svpply Get a flash sale on sites like http://Fab.com or Refinery29 (if they match your target audience)

Mindy Zhang

Step-by-step:1. Take 6-8 excellent photos of one product.2. Create a landing page for it. Make it look really nice.3. Create "Purchase" form on this page.4. Read all the other advices and use them to get traffic on your landing page.5. Convert your visitors into customers. Then manage this like a system (create a landing page for as much products as you can).Good luck!

Vladimir Polo

What i believe is to focus more on Social media etc. but also focus on Guest blogging and promoting your website. Update your social media on regular basis with offers and engage people.There is store also available, you can start using that as well for selling products from their itself and promotion.

Manpreet Singh

Naomi made a very good suggestion. You could also try; 1. Joining Twitter and watching 'searches' for keywords relevant to your products.. If people are discussing them, connect with them. 2. Use Pinterest to promote your products visually. 3. Set up a Facebook page, build a community. 4. Add a blog to your site and update regularly with content your target audience want (ask them what to write about). Basically, what I'm saying here is get creative on social media, all that's needed is your time. Hope that's helped, Lee

Lee Jackson

Hi there, sounds like you have a good story to get some local P.R. and local press. Write short pieces for local newspapers, try to get on your local news channel (call/email - be persistent). Use that as your starting point. -Divya, with Now In Store

Divya H. Pahwa

For a mini-store with an artistic bent, it seems like http://Etsy.com is best. Join their community and you will learn about how to gain visibility for your work, since there are many people successfully using Etsy to market hand-made and artistic products. Good luck

Naomi Elbinger

Hi, Before going further here is something you might find useful as per your requirement http://Www.sales-push.com. Following are the steps which you need to follow in order to reach to your market and generate results : Your Social Presence : make yourself visible in social media (facebook, twitter, youtube, slideshare, linkedin etc) especial on those channels where you think you would find your audience the most. Try to engage as much as you can with your audience on social media. Website : website should have many automated features/facilities and also it should have "email opt-in form", which will be automatically come to subscribers list, and automatically "welcome email" will be fired. Bulk Emailing : Once you build the genuine list of your target audience via 'opt-in forms' and social presence. You can start your direct marketing activities that is Email Marketing to reach out your audience. I hope this happens to be the result oriented for

Vijay Mohnani

Check out http://Ballindaily.com. We are a product discovery newsletter and do some native advertising. We would love to see if your products fit our mission. If our brands match then native advertising in our newsletter will be a seamless way to bring attention to your brand.

Andrew Flynn

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