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How To Detect Online Facebook User?

How do you instrument social media analytics for sites like Facebook, Google+, and Twitter?

  • Let's say I want to track how a link is shared on Facebook. If someone clicks a link, how do you know from which person's news feed they were directed from? If user Y's shares a link that Y saw on user X's news feed, how can you detect that?

  • Answer:

    Using the Google Analytics' _tracksocial method and Facebook Insights for websites you can see all of the following...   - What content was shared   - Where on your website the sharing action took place   - Whether a user liked, unliked, tweeted or +1ed the content.   - Whether users who share convert, view more content, and make purchases   - Whether your shares on Facebook were viewed, and if they were re-shared I've created a guide on how to set this up, which can be downloaded here: http://www.meadigital.com/clickosity/2011/08/google-analytics-social-media-guide/ One caveat to this... You mentioned that you would want to know which "person" shared your content. Using analytics tools like Google Analytics and Facebook Insights, share metrics are not tracked at the user level. You can see aggregate demographics (age/gender/location), but personally identifiable information is not recorded using the tracking method mentioned above.

Morgan Vawter at Quora Visit the source

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I think that http://getsocial.io/ could be useful for any kind of website. Feature-wise, you can use beautifully designed & trackable social sharing buttons like these: Or even go mobile sharing: Although very product specific (social sharing & similar apps), they are able to understand how social sharing/traffic is driving conversions and traffic at a user-level. It allows you to understand which of your visitors/users are your real influencers, those who actually generate traffic and conversions through their social activity (instead of the most followed/liked). It also allows you to understand which products/items/pages are being most shared and which social networks are being more profitable, enabling you to quickly pivot/adjust your social media investment strategy. Disclaimer: I work with the team of GetSocial

João Romão

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