What are some internationally successful marketing firms?

What is the average marketing cost of a successful Indian novel - like the Shiva trilogy by Amish? How do the writers make sure the content of the book reached the audience? What is the role of eCommerce firms in marketing a book?

• Answer:

  To be honest, not too many Indian Book's are marketed. Most of the times, marketing of the books is limited to a few launch events where the publishers try to invite some celebrities and get PR for the book and the author. I had a chance to meet Amish personally once and he told us that he had to invest his own money to build hype around his first book and the video trailers he did initially were using his own money, it is only after the success of his first two books that he became a celebrity and the publisher starting putting some money behind marketing. E-commerce companies have been one of the best channels for new/established authors to reach out to the leaders. We at Indiatimes Shopping and in my prior assignment at Tradus have done special tie-ups with Publishers and authors, featuring their books on heavily visited pages, sending email shots to readers, organizing author interactions and having contests around the books.