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How do I apply to a Starbucks inside of another store?

How many downloads does being Starbucks in-store "app of the week" drive?

  • Starbucks promotes free iOS app downloads in its stores via a promotion at the register where consumers can take a card for a free download. How many downloads does this sort of promotion drive?

  • Answer:

    We had that position for a paid app, and didn't even notice it in our figures. Free might be different, I suppose. Edit: I think the programme has now changed and can include printed cards. It could be different now. What we had was a promotion on the Starbucks Content Network, which is the screen that is shown when you login to the Wifi. And the app in question was Helicopter Taxi.

Björn Jeffery at Quora Visit the source

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On a related note, I'd love to know more about the mechanics of the gift codes printed on the back of these cards. Seems like this might present basically the same issue of paid chart placement that Apple seemed dead-set against in their battles with incentivized install vendors like Tapjoy & etc. Obviously Apple & Starbucks have a "special" relationship, but I wonder if they do take any steps to prevent these promotions from having a follow-on effect where "App of the Week" sales get the app to the top 10 where it benefits from residual sales even after the promo has ended. Personally I'd love for Apple to find a way to allow incentivized or bulk installs (i.e. Developer pays $1000 for 1000 gift codes) that didn't violate their corporate ethics (or whatever) because I think it would be a valuable marketing tool for use at trade shows, in contests, for Kickstarter pre-sales & etc. But I am not optimistic about this ever happening...

Eric Eberhardt

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