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Describe the next generation of design professionals?

What are the best methods to promote very new products?

  • My company sells products which are in new or nascent markets.  Most people don't really know or understand our products until we describe them directly. For example - Body Language and Deception detection (for negotiation, sales and police training) - Time / Life hacking (process, productivity and automation specialist) When explained, I've found most people say "oh wow cool product" but it is harder to find and educate customers compared to more well known products, like web design, that people already know they need. What are good lead generation, marketing, and sales approaches for new products?

  • Answer:

    Convincing people they need your product is hard and expensive.  What you want to focus on is finding the people who already know they have a pain and want to fix it.  In sales lingo, you want people with an active pain.  You want to avoid latent pain, where they have the pain but don't know they have it or it isn't a priority.  And if they just don't have pain at all then you should reconsider your approach. Assuming you already have a firm grasp on the customer pain point your products solve, your first step is to come up with an idea of who that type of person might be.  Try to define this group of people as clearly as you can using any identifiable traits.  Maybe age, income levels, wages, interests, etc.  Once you have a hypothesis on who might have an active need, test it against people who fit that description.  If you're wrong, adjust and try again.  Eventually you'll hone your target or find that there isn't a definable market.  Either way, you'll come out with a huge piece of data. Once you have your target demographic defined then go where that group is concentrated or easily reached and market your product.  This might be through facebook, blogging, search advertising, trade shows, email marketing, cold calling, etc.  It really depends on which channel you think is easiest for you to hit a concentration of your target demographic and where the costs are sufficiently less then how much you'll make from those customers. As you progress, be sure to constantly be refining based on feedback you solicit.  Why are they buying?  Do more of that.  Why are they not buying?  Adjust.

Alex Salazar at Quora Visit the source

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You can do it in three steps- Blog- Blogging is the best way to make people aware about your new product and services which people don't know yet. You can give extra knowledge, features, profitable points, advantage list. You can drive people crazy and curious to use your product by posting perfect blogs. Social Media- You can share your blogs over different social media to have more number of people as reader and prospective customer or clients. You can mange contact list by letting them subscribe. Use Cyclic Non-Redundant Method of social posting (e.g-  post it Stumbleupon then share that stumble not own page on different site like facebook or twitter.) Go for social media before any ppc if you don't get direct users. Build trust- Giving proper knowledge and building community can lead you to have more conversion. Hope, it helps you.

Mohit Kumar

Social Media Marketing is one of hottest ways to promote a product. These days online marketing is more frequently and excessively done than offline marketing. Some ways to promote your product are 1. Blogging - As said in the previous answer dedicating a page or a blog of your product can make it viral. Blogging is one of the most effective ways of promotion 2. Social media - Its something common. Social media yields a lot of results especially when you have large twitter and facebook followers. 3.E-mail Marketing - Email marketing is essential for every product sold online. Email Marketing builds a lot of trust which is essential part of the product's survival. 4. Having a quora board and also your bio - Having a quora board for your product is very effective. Quora is one of the fastest growing social media websites. Effective usage of quora can provide great returns. 5. Facebook Fan pages and Twitter account for the product - It can well be included in the social media category but still specifically speaking, facebook fan pages and twitter followers do wonders. 6. Advertisements - This is of course the most conventional way of promoting a product. Television ads, ads of facebook, and ads on famous websites can help product reach great heights. 7. Affiliates - As a blogger and internet marketer, affiliate marketing is a part and parcel of my ventures. Encouraging affiliates and rewarding them for every product they help you in selling is a great way to promote your product. These are proven methods to promote your products, still everything depends on the product which you are selling.

Harish Krishna

In today's era, you cant or shouldn't ignore the various SMM platforms at a click-away from you, hence the solutions are undoubtedly: facebook LinkedIn twitter pinterest and the list continues depending on your target audience, You can also equip your landing page of your website with RSS feed Social media platforms newsletter Press releases White papers Content Banner Coupons Discounts/offers There can be other solutions also niche to the line of product or service offered. For more descriptive explanation follow this article http://www.iqecommerce.com/7-smart-marketing-tools-to-increase-your-online-sales-2

Kaushiki Chatterjee

Is your product tech? Don’t assume everyone knows how to mount and port files, offer some guidance, make it accessible. High quality, well edited product demonstration and instruction goes a long way with many people, even those who know what they are doing but like shortcuts. The only things people have bought that they didn’t want to be easy were Rubik’s Cubes and 10,000 piece puzzles. Unless you are selling those, help them along! Dash, a startup company founded in 2012. released a video that showcases its connected car platform that turns any car into a “smart” car. The video does a great job showcasing how to use their product, especially since it is technology based and makes it much easier to understand than having to read long form text.

Patrick McFadden

Writing a 5-10 page report - also known as a buzz piece - is a sure-fire way to generate some solid leads. Write a report that's at the heart of what you are offering and what your prospects need: For example, you could write a report on the following topics: How to protect yourself from the five behaviors that are designed to deceive you?' for your police training. Master body language to master any negotiation situation Are these beliefs sabotaging your productivity? Then send the report to your prospects and customers. You'll come off as an expert. Then follow-through with them after a couple of days. You could also consider writing a press release announcing the publication of your report. If it's picked up by a major publication, ka-ching all your way.

Prabu Rajasekaran

Sure a live demo is always good but it usually take time due to appointments and/or spaces to rent. That is why an explainer video was invented, this is to explain your product or your service in a short, informative and engaging way. If you are interested in having an explainer video you can email me directly at or visit www.xp-studios.com for more info.

Jet Alarcon

Twitter is the best way to promote your new product. Now day’s most of the internet users are on Twitter. This micro blogging website is best to promote your new product. You can communicate with a massive amount of people while interacting on Twitter. You can also make good relation with your customers on Twitter. You can also get the feedback of your customers and visitors on Twitter. You can take help from some good http://socialchamps.com/ who have huge knowledge about twitter marketing.

Gracie Christina

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