Is it possible to optimize specific pages to appear in Google SEO site links, assuming the site has already got site links in Google SEO results? If I need to remove one and replace with another how do I do it?
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Currently in the SEO results, Google picks and shows 6-12 site links for the top website. From the forum I understand that its only possible to remove an URL from the sitelink and not to add it. Looks like Google is picking top pages optimized for specific keyword in that site and showing it as site link (tried doing more search results from domain option). Is there any way to configure one page to be present in site link instead of another? Please help.
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Answer:
It is true that you can only currently demote site links, and you can't guarantee that the site links you want to show up, will show up. However, make sure that you demote the site links that you don't want showing, and then do some backlinking to the pages that you want to rank. You can also make these site links that you want to show be on the sitewide navigation area. As you can see in the search results for my site, http://www.primaryresidentialmortgage.com/ we get a majority of our site links from our sitewide navigation bar. The others are pages that we have heavily promoted.
David Zitting at Quora Visit the source
Other answers
To remove any specific sitelinks you can go into Google Web Master Tools and demote the URL of the specific page. From my experience, the most visited pages on your site tend to show up in search results as sitelinks. So you can try things like linking to the target page in the main navigation or improving the target page's usefulness by adding helpful content. Earning a good number of quality links to the page has helped in my experience.
Charles Sipe
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