What is Differentiation Focus Strategy?

Did Dell's focus on social media distract the company from their technology strategy?

• The profits and revenue for Dell have been okay for the last few years, but not outstanding. Did Dell's reaction to Dell Strategy distract their executives from their core technology strategy. Dell's numbers have improved recently, has technology strategy got anything to do with the improved numbers?

• Answer:

  Dell's always been a marketing & distribution company first, technology company second. That said, I don't think their quest to build a more transparent relationship with customers has hurt the product group's ability to deliver. I think what you've been seeing is the evolution of the company from solely PC manufacturing & distribution into a more diversified company offering hardware, software & services.