Where can I find SEO best practices for changing the URL of a page?
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I've recently updated the URL slug for a page that is already indexed. I cant seem to find info on what I need to do to to make sure the link is updated in Google's index & also how to roll over the page authority from the old slug to the new. To illustrate I've changed: http://www.mysite.com/category/old-url-slug to: http://www.mysite.com/category/seo-optimised-url-slug I dont see how I can 301 the page because I've updated the URL on the existing page. What are the best practices for changing slugs and/or where can I find best practice information?
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Answer:
You need to a 301 redirect. Search for "SEO 301 redirect". You'll find plenty.
Mark Simchock at Quora Visit the source
Other answers
This site has lots of best practice information on redirects, including setting up sitewide redirects and more - http://www.mcanerin.com/en/articles/301-redirect.asp Give that a shot, hopefully it's helpful.
Kyle Deming
You can find SEO best practices for changing the URL of a page right here :) 1. Make the URL as meaningful to people as possible. 2. Make the URL as concise as possible. /////////// 1. Meaningfulness: Use natural, descriptive words to describe the page. Optionally, perform keyword research (google insights) on alternative natural, descriptive keyword phrases to target keyword phrases with, perhaps, a higher search volume or, perhaps, for less competition in the SERPs. 2. Conciseness: Brevity is the soul of wit. People and search engines don't like it when things are avoidably noisy. Example: http://exampledomain.com/Where-can-I-find-SEO-best-practices-for-changing-the-URL-of-a-page ////////////// ** After you change a URL, you want to be sure the old URL is properly redirected to the new URL for the page -- just like if you were to move to a new address, you'd want to set up a rule to forward snail-mailed bills. ;)
Glenn Friesen
You should use 301 redirect for all old links to new links Find best practice for this case in âMoving your site" of Google guideline https://support.google.com/webmasters/bin/answer.py?hl=en&answer=83105
Dany Bui
According to Matt Cutts of Google, URLs play a tiny part of SEO. So I'm not so certain that optimizing for slugs is really worth it. I might suggest optimizing for long tail keywords instead.
Dawud Miracle
There's a plugin in Wordpress called Simple Redirect, if I'm not mistaken. Let's you 301 (permanent) redirect the old URL to the new one seamlessly. In time the new URL is indexed and the page authority is conserved.
Gary Coxe
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