How do I get people to find my open product manager position and apply for it?

The simplest answer is the posting does have a strong differentiator from the competition. A quick search for product managers and you will find lots of similar postings of businesses who want someone to take a product from start to end. For me it would be cooler if you intended to start a mobile product which would be the next generation of real estate applications. We live in a age where farmers have robotic milk feeders that come with a mobile app for reporting on milk production and if a cow is sick. At this point in the game the trend appears to shifted to mobile and to have a strictly web only portfolio would be problematic. You also have a comprehensive responsibility list and to make that worth the effort a equity stake or a performance based compensation is needed to win over good talent. As for the product manager role in the internet space in general I've noticed a few common threads based on my search over the past few weeks. When it comes to the web industry it's self it appears there is a fair amount of people looking for product managers, not just established companies but investors. Also many people wanting to hire a product manager job have a different definition of what that role is then the people who are hiring. Hence just about every one is going to have a bit of a recruiting speed bump for this role. This has resulted in some companies approaching recruiting with a well though out marketing campaign to get the attention of potential candidates.