Why do supermarkets in China stock imported Coca-Cola along side locally bottled Coca-Cola?
-
Every supermarket in China stocks imported Coca-Cola. This one photographed is from Japan, others from Korea. It is priced at 20 yuan per can, 10 times the price of Chinese produced Coca-Cola which cost two yuan for the same size. Who buys this stuff? Somebody must else they wouldn't keep stocking it. I drink a lot of Coke and I can tell you categorically that the foreign coke tastes exactly the same as the local Coke. I have visited Korea and tried the come there and it is the same as in China. What's the big deal with these imports?
-
Answer:
Former CEO http://www.nndb.com/people/173/000125795/ answered the question by saying, "We are not selling hydration. Drinking water is free. We are selling a slice of the American Dream they can hold in their hands."
Robert Wagner at Quora Visit the source
Other answers
Carbonated beverages are as much about image as about actual taste. You feel cooler drinking Korean Coca-Cola than the local stuff. Also, there are some minor differences in taste. People in Texas will drink Mexican Coca-Cola because they use cane sugar which makes a difference in taste. The other thing is that people "trust" foreign brands more than local brands, since they worry that the local bottler may have put bad stuff in the food, whereas you trust the Koreans and Japanese not to do that.
Joseph Wang
Related Q & A:
- What is that song in that Coca-Cola ad?Best solution by Yahoo! Answers
- How can Coca Cola promote better?Best solution by Yahoo! Answers
- Why are there some planes that have a Flag or national symbol on the rudder along with the Fuselage symbol?Best solution by Yahoo! Answers
- Why do I have a pain in my lower right side?Best solution by Yahoo! Answers
- Can you find me recent Coca Cola advertisements?Best solution by coca-colacompany.com
Just Added Q & A:
- How many active mobile subscribers are there in China?Best solution by Quora
- How to find the right vacation?Best solution by bookit.com
- How To Make Your Own Primer?Best solution by thekrazycouponlady.com
- How do you get the domain & range?Best solution by ChaCha
- How do you open pop up blockers?Best solution by Yahoo! Answers
For every problem there is a solution! Proved by Solucija.
-
Got an issue and looking for advice?
-
Ask Solucija to search every corner of the Web for help.
-
Get workable solutions and helpful tips in a moment.
Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.