How to market a medical product?

How would you market a product to SEOs and internet marketers?

  • Let's say that you've built a product, where your customers would be SEOs and internet marketers. Your product has competition. However, your product is superior to that of competitors, both in price in quality. So if you can get your product in front of SEOs and internet marketers, you believe you will convert customers. However, you can't rank your product, because your competitors currently have much better SEO than you. How would you get your product in front of SEOs and internet marketers?

  • Answer:

    Go to local events for SEOs and internet marketers. I can pretty much guarantee there are some out there. Also, guest post on sites like SEOMOZ. Don't promote your product - just write a good post. You'll get a ton of attention from that, which you should be able to turn into some early customers. Finally, contact the top SEO bloggers and ask if they'll take the product for a test drive. Generally they're pretty interested.

Ian Lurie at Quora Visit the source

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Other answers

Also, get active on sites like http://searchengineland.com, http://searchenginejournal.com, http://searchenginewatch.com. there are a lot of seo folks on these sites daily providing new info or looking for new info. I would think it would be a great place to start conversations

Jason Hylan

Publish content, publish the results, the outcome (positive) of your product. Use the websites that our friends mentioned on this page. You can also use apps like IFTTT to save time. If you do not go for the content marketing option, nor the networking events one, then track your target, get familar with what marketers do online (varies depending on whether we're talking about rookies of seniors - make sure you target the right ones) If you have money, a spot at a good networking event or convention usually pays off -  as long as your product is good. Consider partnerships with companies offering complementary services. etc, etc This question is related to the core of what B2B marketing is, so answers will vary a lot depending on both the product and who will help you out.

Guillaume Fernandez

Take full advantage of your website and make it work to its highest potential. Post valuable and useful content. Get people to land on your page. There are several strategies for this depending on what you are selling. Make them participate by holding contests and promotions.

Ilan Nass

I agree with Ian. I must add that SEO is a full-of-marketers business. So an affiliate program usually is a good call.

Uri Martinich

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