What are some of the best examples of "competitive advantage"?
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Think Google, think MS, think of other companies that you think have such strong competitive advantage that it will be very very difficult to move them or at least it would take so long for another company to move them that they have a reasonable time to respond back.
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Answer:
Competitive advantage is, roughly speaking, a specific thing that you do exclusively or consistently better than your competitors that allows you to beat those competitors in the marketplace. There are as many competitive advantages as there are markets (even more), but I can name a few: Scale. Particularly in commodity or low-margin businesses, scale is often the biggest competitive advantage, as it gives you bargaining power with suppliers and pricing power in the markets. This is what turned Wal-Mart into one of the most valuable companies of all time (if Sam Walton were alive today instead of having his estate spread among descendants, he would be several times richer than Bill Gates). Network effects. A network effect is what happens when a product or service becomes more valuable the more people use it, like the telephone or the internet. If your company has a network effect, that can be an incredible competitive advantage. The most impressive recent example is Microsoft, but the old AT&T monopoly was another. (More on network effects by here: http://cdixon.org/2009/08/25/six-strategies-for-overcoming-chicken-and-egg-problems/) Brand. Branding is immensely powerful. Ever wonder why Coca-Cola can get twenty percent net profit margins off bubbly sugar water? Technology. This one speaks for itself. If you are in a market where technology is a deciding factor (which is increasingly all of them), then by definition superior technology will be a lasting competitive advantage. In the age of mainframes, that was one of IBM's competitive advantages. Process. If you have a way of doing things which is better than your competitors, this can be a meaningful competitive advantage. Since process is never one big thing but countless small things that often can't be written down, it is very hard to replicate and can thus be a lasting competitive advantage. The classic example of this are the techniques of lean manufacturing and kanban so (in)famously pioneered by Japanese car manufacturers in the 1980s, and that many US companies today (cough--GM--cough) still can't replicate. Culture. Many people wouldn't include that one but I would. Ultimately a company's only valuable asset is its people, and attracting and retaining excellent people is the most effective kind of competitive advantage out there. Arguably this is Google's (fading?) competitive advantage, and was PayPal's in its day. These are just a few examples, I'm sure there are many many more.
Pascal-Emmanuel Gobry at Quora Visit the source
Other answers
I just read a very specific example, which was posted by someone else in response to a different question. Nonetheless, it's one of the best examples of competitve advantage I've ever seen. Here's the link to the other question: And here's the answer copy/pasted: Apple actually uses its cash hoard in a very interesting way to maintain a decisive advantage over its rivals: When new component technologies (touchscreens, chips, LED displays) first come out, they are very expensive to produce, and building a factory that can produce them in mass quantities is even more expensive. Oftentimes, the upfront capital expenditure can be so huge and the margins are small enough (and shrink over time as the component is rapidly commoditized) that the companies who would build these factories cannot raise sufficient investment capital to cover the costs. What Apple does is use its cash hoard to pay for the construction cost (or a significant fraction of it) of the factory in exchange for exclusive rights to the output production of the factory for a set period of time (maybe 6 - 36 months), and then for a discounted rate afterwards. This yields two advantages: Apple has access to new component technology months or years before its rivals. This allows it to release groundbreaking products that are actually impossible to duplicate. Remember how for up to a year or so after the introduction of the iPhone, none of the would-be iPhone clones could even get a capacitive touchscreen to work as well as the iPhone's? It wasn't just the software - Apple simply has access to new components earlier, before anyone else in the world can gain access to it in mass quantities to make a consumer device. One extraordinary example of this is the aluminum machining technology used to make Apple's laptops - this remains a trade secret that Apple continues to have exclusive access to and allows them to make laptops with (for now) unsurpassed strength and lightness. Eventually its competitors catch up in component production technology, but by then Apple has their arrangement in place whereby it can source those parts at a lower cost due to the discounted rate they have negotiated with the (now) most-experienced and skilled provider of those parts - who has probably also brought his production costs down too. This discount is also potentially subsidized by its competitors buying those same parts from that provider - the part is now commoditized so the factory is allowed to produce them for all buyers, but Apple gets special pricing. Apple is not just crushing its rivals through superiority in design, Steve Jobs's deep experience in hardware mass production (early Apple, NeXT) has been brought to bear in creating an unrivaled exclusive supply chain of advanced technology literally years ahead of anyone else on the planet. If it feels like new Apple products appear futuristic, it is because Apple really is sending back technology from the future. Once those technologies (or more accurately, their mass production techniques) become sufficiently commoditized, Apple is then able to compete effectively on cost and undercut rivals. It's a myth that Apple only makes premium products - it makes them all right, but that is because they are literally more advanced than anything else (i.e. the price premium is not just for design), and once the product line is no longer premium, they are produced more cheaply than competitor equivalents, yielding higher margins, more cash, which results in more ability to continue the cycle.
Robby Schmidt
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