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How does the conversion rate on a mobile app compare to a web site?

  • For the same service, in general, how to visitors convert on a web site relative to a mobile device?

  • Answer:

    I am always amazed at how many people will complete an order on a website that is not optimized for mobile users. The last company I worked at had an active e-commerce site that was about 1,000 pixels wide and not optimized for mobile. We has about 2% of our orders completed using mobile devices, and about 50% of that number was smartphones and 50% was tablet devices.

Steve Lubahn at Quora Visit the source

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